Client Ethical Preferences for a Mutual Organisation

Hi everyone!

I'm not sure this is the right channel, but I was looking for views on a client preference that I've not encountered before.

We have a client who would prefer their investments and pensions to be held with a mutual organisation, primarily for ethical reasons and because they value the member-owned structure. This isn't a preference I've come across previously, so I'm interested in how others have approached it.

Have you had clients express a similar preference? If so, how did you factor it into your suitability assessment and recommendation process, particularly where it significantly reduced the range of available solutions?

It feels somewhat comparable to ESG or responsible investment preferences, although in practice it narrows the available provider universe much more substantially.

I'd be interested to hear any experiences or thoughts.

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